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Podcast
Welcome to OPTIMIZED!
A Marketing Performance Podcast
Partnered with The Multifamily Media Network and hosted by Cadence Marketing Solutions' Founder & CMO,
Janet Rosseth.
Join Janet to dig into topics that impact those who influence multifamily marketing to help you achieve higher performance, more efficient work models, better decision-making, and new perspectives!
Episodes
027 - Revolutionizing Multifamily Housing: Centralization and Specialization
LISTEN TO THE EPISODE HERE "Is the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing,...
026 - Leveraging Technology for a Better Leasing Experience with Eden Chai
LISTEN TO THE EPISODE HERE "In a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it...
025 - The Synergy Between Marketing and Operations with Cory Leschel
LISTEN TO THE EPISODE HERE "What makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing...
024 - The Journey of Nurture Boss: From Idea to Impact with Jacob Carter
LISTEN TO THE EPISODE HERE "The world of multifamily marketing is evolving at lightning speed.With new technology, AI-driven automation,...
023 - Can’t Live Without it Tools - Meet HelloData
LISTEN TO THE EPISODE HERE "📊 Is manual data collection slowing you down? Imagine having accurate market insights in seconds instead of...
022 - Wildfires California
LISTEN TO THE EPISODE HERE " When natural disasters strike, they leave behind more than physical devastation—they impact lives,...
021 - 2024 Wrap-Up - Behind the Scenes of the Multifamily Media Network
LISTEN TO THE EPISODE HERE " Reflecting on 2024: Highlights, Growth & What’s Ahead for the Multifamily Media Network Want to know how one...
020 - Navigating the Senior Housing Marketing Landscape with Lacy Jungman
LISTEN TO THE EPISODE HERE " Today, Janet sits down with Lacy Jungman, VP of Growth and Development at Heritage Communities, to uncover...
019 - Transforming Multifamily Marketing: The Power of CX with Laurel Zacher
LISTEN TO THE EPISODE HERE " Are you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they...
018 - The Complexity in the Marketing Role
LISTEN TO THE EPISODE HERE " Join Janet Rosseth and Mike Whaling from @30lines as they dive into the essential strategies shaping 2025...
017 - Auditing to Uncover Income
LISTEN TO THE EPISODE HERE "Unlock Financial Performance: Optimizing Multifamily with PropTech & Smart Strategies Welcome back to...
We Need Your Help to Create A Ripple Effect!
LISTEN TO THE EPISODE HERE "Rallying the Multifamily Industry: Coming Together for Hurricane Helene Relief How can the multifamily...
015 - Multifamily Marketing & Leasing Synergy with Katie Nelson | PropTech & Leadership Insights
LISTEN TO THE EPISODE HERE " PropTech & Leadership Insights with Janet Rosseth and Katie Nelson Are you ready to find your 1% improvement...
014 - Optimizing Multifamily Talent and Performance with Jared Leese
LISTEN TO THE EPISODE HERE "Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast Welcome back to Optimized,...
013 - Optimizing the Army of One - Optimized!
LISTEN TO THE EPISODE HERE "Maximizing Multifamily Marketing as a One-Woman Team | Featuring Ashley Tobias from Kleinman Realty How does...
012 - Optimizing Your Career Growth with guest Brian Rosenblatt
LISTEN TO THE EPISODE HERE "If you’re on a mission to grow personally and professionally in multifamily marketing, you’re in the right...
011 - Auditing Your Processes
LISTEN TO THE EPISODE HERE " Hosted by Janet Rosseth, a 25-year veteran in the industry, and joined by Shelly Steitz and Aly Bilyeu of...
010 - Marketing Your Marketing
LISTEN TO THE EPISODE HERE "In this episode, I'm excited to welcome Lauren Dewey, a multifamily marketing expert with extensive...
009 - Optimizing Under Stress
LISTEN TO THE EPISODE HERE "5 Essential Habits for Reducing Stress and Enhancing Well-being | Optimized Podcast with Janet Rosseth...
008 - Building KPIs with Anne Baum
LISTEN TO THE EPISODE HERE " Marketing Performance & Data Insights with Anne Baum | Optimized Podcast In this episode, Janet Rosseth...
007 - Deconstructing Multifamily Marketing Tactics with Scott Hill from Perq
LISTEN TO THE EPISODE HERE "This podcast episode, from the experts at MultiFamilyMediaNetwork.com , explores building efficient work...
006 - Wins Within Reach with Ronald Harrington
LISTEN TO THE EPISODE HERE "Today, I'm thrilled to be joined by Ronald Harrington, a multifamily expert with a decade of experience and a...
005 - Branding Beyond Logos with guest Stacey Feeney
LISTEN TO THE EPISODE HERE "Today, we're thrilled to have Stacey Feeney from Zipcode Creative join us to explore the nuances of branding...
004 - Widewail - Katie Ritter & Jake Hughes - Part 3 - Retention - Optimized!
LISTEN TO THE EPISODE HERE "Enhancing Resident Experience: Insights from @widewailreviewmanagement4367 Â Widewail on Retention and Reviews...
003 - Building Efficient Work Models with guest Anthony Paganucci
LISTEN TO THE EPISODE HERE "Unlock Multifamily Marketing Success: Expert Insights with featured guest Anthony Paganucci and host Janet...
Introducing OPTIMIZED! A Marketing Performance Podcast
We are thrilled to announce that Cadence Marketing Solutions' Founder & CMO, Janet Rosseth, has officially launched a new podcast partnered
002 - Importance of Building Networks with Tara Samuels - Optimized
LISTEN TO THE EPISODE HERE "Welcome to another episode of Optimized, the go-to marketing performance podcast powered by Multifamily Media...
001 - Introduction to Optimized & Our Goal to Find 1% - Optimized
LISTEN TO THE EPISODE HERE "Unlocking Multifamily Marketing Success: Janet Rosseth's Journey and Insights on the Optimize Podcast. Hey,...
Other Podcast Features
The Blueprint Edition: AI, The Property Brothers, Data, Role Specialization, & Everything In-Between
LISTEN TO THE EPISODE HERE " Shelly Steitz , fractional multifamily CMO and marketing consultant, and Justin Jones, AI Evangelist, join...
Networking Makes Multifamily Marketers Go Round: Words of Wisdom with Janet Rosseth
LISTEN TO THE EPISODE HERE "Multifamily marketing legend, Janet Rosseth, founder of Cadence Marketing Solutions and Cadence Run Club ,...
Multifamily Mix: Navigating Lease-Up Stalls: Strategies for Multifamily Momentum with Janet Rosseth
LISTEN TO THE EPISODE HERE "In this episode of the Multifamily Mix podcast, Barbara Savona sits down with Janet Rosseth, the CMO and...
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