"Elevate Your Property Events: Expert Tips on Experiential Marketing and Resident Engagement | Optimized Podcast
Join us for a captivating episode of "Optimized" with Janet Rosseth and special guest Amy Zaroff. Discover innovative strategies to enhance your property events, engage residents, and create memorable experiences that set your community apart.
Welcome to another exciting episode of "Optimized," the marketing performance podcast. I'm your host, Janet Rosseth, a 25-year veteran of multifamily marketing. Today, I'm joined by Amy Zaroff, a seasoned expert in experiential events with over 20 years of experience. Together, we delve into the art of creating impactful property events that not only attract residents but also foster a sense of community and belonging. In this episode.
We cover:
*Amy's Unique Background: From hospitality and TV production to experiential events.
* Balancing Budgets and Impact: How to create memorable events without breaking the bank.
* Engaging Employees: The importance of corporate events in fostering team spirit and ownership.
* Innovative On-Site Events: Creative ideas for lease-up and stabilized properties.
* Differentiation in a Crowded Market: Strategies to make your property stand out.
* Instagrammable Moments: How to create share-worthy experiences that promote your community.
* Planning Your Event Calendar: Tips on budgeting and organizing impactful events year-round.
For more insights and resources, visit MultifamilyMediaNetwork.com. If you enjoyed this episode, please like, share, and subscribe to our channel for more expert insights on multifamily marketing and event planning. Leave a comment below with your favorite event ideas and visit MultifamilyMediaNetwork.com for additional resources and episodes. Connect with Amy Zaroff at amyzaroff.com and follow her on social media for more inspiration."
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