"Join Janet Rosseth and Mike Whaling from @30lines as they dive into the essential strategies shaping 2025 and beyond. In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Mike Whaling, founder of 30 Lines, to discuss the rapidly evolving landscape of multifamily marketing. As marketing becomes increasingly complex, Janet and Mike address the shifting focus toward customer experience, how to leverage emerging technologies, and the importance of building strong regional marketing strategies. They also explore: The power of earned vs. owned content in today's digital space, innovative ways to build and sustain brand trust across portfolios, creating more efficient, targeted marketing with PropTech and CRMs, planning your budget and content strategies to meet rising competition. Whether you’re a seasoned multifamily marketer, or just getting started, this episode is packed with insights and strategies you won’t want to miss as you prepare for 2025. Listen to Part 1 of this conversation on the Building Blocks podcast, hosted by Eden Chai, to get the full picture!"
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