"The world of multifamily marketing is evolving at lightning speed.With new technology, AI-driven automation, and shifting customer expectations, how can businesses stay ahead without losing the human touch?
In this episode of Optimized, host Janet Rosseth sits down with Jacob Carterhttps://www.linkedin.com/in/jacobscarter/, founder of Nurture Boss, to unpack the latest innovations in multifamily leasing and marketing. They dive into the delicate balance between automation and personalization, the impact of the pandemic on leasing practices, and why an omnichannel approach is key to success. Whether you're in the industry or just curious about where marketing technology is headed, this episode is packed with insights you don’t want to miss!
🔹 Why is focus crucial when adopting new marketing technologies?
🔹 What role did the pandemic play in accelerating tech adoption in leasing?
🔹 The future of marketing will prioritize cohesive, data-driven experiences.
🔹 How can AI enhance customer experiences while maintaining a personal touch?
Tune in now to hear expert insights from Jacob Carter on the future of marketing, automation, and customer experience!
🎧 Listen now on your favorite podcast platform!📌 Follow & Subscribe for more insights on marketing, AI, and the future of customer experience.