025 - The Synergy Between Marketing and Operations with Cory Leschel
- Christy Hammad
- Mar 10
- 1 min read
"What makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing strategy, or the resident experience? According to Cory Leschel, it’s all about the perfect synergy between operations and marketing.
In this episode of Optimized, host Janet Rosseth sits down with Cory, a regional director at Gallery Residential, to discuss his journey in the multifamily industry and how he’s redefining property management. From creating hospitality-driven resident experiences to managing multiple lease-ups, Cory shares the strategies that help properties thrive. He also opens up about personal growth, leadership, and the impact of his work with NAA’s NextGen committee. If you’re looking for insights on optimizing multifamily success, this episode is for you!
🔹 Why is collaboration between marketing and operations essential for property success?
🔹 What strategies can create standout resident experiences in a competitive leasing market?
🔹 The right daily performance metrics can help streamline lease-up management.
🔹 How can personal growth and morning routines drive success in multifamily leadership?
💡 Don’t miss this insightful conversation—listen now on your favorite podcast platform!
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