026 - Leveraging Technology for a Better Leasing Experience with Eden Chai
- Christy Hammad
- Mar 24
- 2 min read
"In a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it creating more friction?
The multifamily industry is facing a shift, where data insights, lead engagement, and communication strategies are more crucial than ever. But with market pressures and automation taking center stage, are we overlooking the most powerful tool of all—human connection?
In this episode of Optimized! A Marketing Performance Podcast, hosts Janet Rosseth and Eden Chai https://www.linkedin.com/in/eden-chai/?originalSubdomain=ca dive deep into the challenges of multifamily marketing and leasing.
They explore why phone communication remains one of the most effective (yet underutilized) tools, how voicemails can drastically improve engagement, and the surprising ways market pressures are reshaping marketing strategies.
If you're struggling with lead conversion, unanswered emails, or the role of AI in leasing, this episode is a must-listen.
🔹 Why is phone communication still the most effective tool for leasing success?
🔹 What impact do market pressures have on marketing budgets and lead engagement strategies?
🔹 The top-performing properties prioritize human interaction over automated messages to boost conversion rates.
🔹 How can leasing teams optimize their communication strategies to convert more leads?
💡 Listen now and discover how to eliminate marketing friction, optimize lead engagement, and boost conversions in multifamily leasing!
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