It's conference season, and our CMO & Founder Janet Rosseth has been coast to coast speaking on panels and connecting with fellow multifamily marketers, vendors, and operators. She most recently attended NAA's Apartmentalize conference in Philadelphia last week and was featured on a panel called "Take Control of Lead Generation with On Demand Strategy" alongside industry experts Maribeth Ross, Jennifer Williams, and Christopher Bartlett.
The takeaways:
✅ It’s time for our industry to get sophisticated & become funnel obsessed
✅ Data should lead the strategy
✅ Investment in your owned experience (website, content messaging, social) should be forefront in your strategy
✅ Proactive strategy that aligns lead gen with sales enablement allows for a reduction in ad spend (quality vs quantity)
✅ Reduction in ad spend should be reallocated to sales enablement tools & training for leasing teams to master the handoff from tech to human
The best part — attendees got access to an ad spend calculator to predict costs based on volume needs courtesy of PERQ. Check it out here! https://perq.com/ppc-ils-calculator/
Looking for more great insight from the conference sessions? Head over to the Multifamily Media Network's blog to read Janet's latest post recapping all of the marketing sessions she attended.
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