"In this episode, we chat with the one and only, Janet Rosseth. Janet is the Founder & CMO of Cadence Marketing Solutions, a firm based in Minneapolis that focuses on pacing strategies to help multifamily owners, operators, and developers achieve continued marketing growth. Throughout the interview, we dive into several areas of real estate marketing, including what it takes to build a marketing firm, new developments in prop-tech, staffing, and more.
Janet’s career packs decades worth of experience in real estate marketing. We start today’s conversation with Janet’s journey and the process of developing her firm, Cadence Marketing Solutions. We dive deep into some of the lessons Janet learned from building her firm and her future vision for her company.
Hiring the right people and making the right decisions on what to outsource versus what to keep in-house are some of the most crucial parts of a new company. We asked Janet about what her preferences would be for a new firm in terms of hiring and outsourcing. Moving on to prop-tech, Janet shares her thoughts on the longevity of prop-tech initiatives, integrations between different platforms, and her perspective on the most overvalued and undervalued prop-tech platforms.
Another key point we touch on is on-site staffing in the real estate space. Janet dives into some of the things the industry should change about staffing, utilization of AI lease agents, and what people typically expect from staff. Wrapping up the episode, Janet talks about how the utilization of data science could benefit the industry."
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