STRIDE Assessment

Not your average apartment shop.

We measure the friction factor in your current marketing presence and leasing process from the prospect lens to provide recommendations that will ultimately drive lead conversion, reduce friction, and set your property up for success.

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An image of the stride report which is a digital leasing report

Insights to make STRIDES

STRIDE Reports include:

✔ a comprehensive view into the prospects full experience from digital curb appeal and initial first inquiry through the leasing and tour / closing process

✔ a full analysis and inventory of your most visible ILS listings

✔ An audit of your website conversion tools (AI/Chatbot, Form Sills)

✔ A recap of the handoff to a leasing agent, capturing lead management, nurturing, conversion, tour experience, and follow-up

✔ a summary of strategic recommendations to optimize your processes and improve conversion rates

✔ actionable next steps to including the ability to outsource in the areas where your team capacity requires it

STRIDE Package Options

Ashley Tobias, Marketing Manager | KRC Apartments

"As a one-person marketing team, utilizing Cadence Marketing Solutions and their STRIDE reports is a lifesaver. It can be easy to get so far down a rabbit hole with your properties, where it can sometimes be difficult to see the big picture, especially when there are so many properties and leasing teams to manage. The STRIDE reports help grasp where there are "holes in the bucket" by analyzing your digital footprint, as well as the prospect experience and interaction with your leasing teams. It's a great alternative to a standard "shop," because it encompasses the entire prospect journey, not just the tour. These reports have brought issues as simple as a link being broken, or to larger issues like leasing teams not replying to prospect inquiries in a timely manner. This gives our senior leadership a foundation to stand on when talking with our teams, and the data to back it up. We've used STRIDE reports when we acquire a new property, hire a new leasing personnel, or when a property is in "occupancy recovery mode." They are a fantastic resource no matter what stage your property or leasing teams are at."

In running, STRIDE refers to short spurts of acceleration.

Simplified, STRIDE in life refers to decisive steps in a specified direction or steps toward progress.

Whether you’re taking strides, or making strides, your efforts should be gaining significant progress. Small strides, or huge strides, both are hopefully forward in motion.

STRIDE Assessment

Insights to make STRIDES

STRIDE Package Options

Questions? We are here to help.